You’re getting the enquiries. You’re doing the site visits. You’re sending the quotes.
Then… nothing.
If that sounds familiar, your leads probably aren’t the problem. Your quotes are.
We run Meta ads for electricians across Australia, and we see it again and again. Most jobs aren’t lost on the ad or on the phone. They’re lost in the days after the quote goes out.
Here’s a real example. Telco Electrical Services in QLD spent $1,258 on ads with us and ended up with over $42,000 in quotes out the door. Over $21,000 of that turned into booked jobs. That’s a great return on the ad spend. It also means there’s a pile of quoted work still sitting on the table.
So where does it go? Here are the five reasons EV charger quotes don’t convert, and how to fix each one.
1. They’re comparing you on price because you gave them nothing else
A homeowner gets three quotes. One says $1,200, one says $1,900, one says $2,600.
To them, it’s the same charger going on the same garage wall. So the cheapest one wins.
You know that’s not true. EV charger quotes vary because the jobs vary:
- The switchboard. An older board may need work before it can safely take the extra load.
- The cable run. Five metres from the board to the garage is a different job to thirty.
- Where the meter box sits. Some installs are simple. Some mean going through walls, ceilings or under the house.
- Load management. Whether the charger needs to be managed so it doesn’t overload the home’s supply.
- The charger itself. Brands, features and warranties aren’t all equal.
The problem is the homeowner doesn’t know any of this. Nobody told them.
The fix: set the rules before they compare.
Send a one-page “Why EV charger quotes vary” explainer with every quote. Add a short checklist of questions they should ask every sparky:
- Has my switchboard been checked, and is any upgrade included?
- Is the full cable run included in the price?
- Is load management included if I need it?
- Does the price include the compliance paperwork?
Now the cheap quote looks like it’s missing something. Because it usually is.
2. You’re too slow
When a homeowner decides to get an EV charger, they don’t call one sparky. They call three or four.
Whoever calls back first usually gets the site visit. Whoever quotes first sets the price everyone else gets measured against.
If you’re calling back at 6pm after a full day on the tools, someone else has often been and gone.
The fix: speed wins.
- Call new enquiries back within minutes, not at the end of the day.
- Book the site visit on that first call, while they’re still keen.
- Get the quote out within 24 hours of the visit.
Can’t get to the phone when you’re up a ladder? Have something pick up for you. That might be the office, your partner, or an AI receptionist that answers the calls you miss and texts you the details.
3. You send the quote and wait
This is the big one. You email the quote, and then you wait for them to come back to you.
Most won’t. Not because they said no, but because they’re busy, they’re still comparing, or they just forgot. A quote with no follow-up is a quote you’ve handed to whoever chases harder.
The fix: a simple follow-up sequence.
You don’t need to be pushy. You just need to stay in front of them. Here’s one you can copy:
- Day 0, text when the quote goes out: “Hi Sarah, your quote’s in your inbox. Any questions, just reply here.”
- Day 2, call: “Just checking it came through and nothing’s unclear.”
- Day 5, text: Answer the question people ask most, or send a photo of a similar install you’ve done nearby.
- Day 10, call: “Are you still planning to go ahead this month? Happy to lock in a date.”
- Day 21, final text: “I’ll close this one off for now. If you want to pick it back up, just reply here.”
That last message gets more replies than you’d expect. People don’t like a door closing on them.
Better still, set it up once in your CRM so it runs on every quote without you having to remember.
4. Your ads are attracting price shoppers
If your ad says “EV charger installed from $990”, you’ve told everyone the price is the point.
So who responds? People shopping on price. And you’ve locked yourself into a number before you’ve even seen their board or their cable run. When the real quote comes in higher, it feels like a bait and switch, even when it isn’t.
We’ve tested this across our electrical clients. Showing a price in the ad consistently brings in the wrong enquiries.
The fix: sell the outcome, quote after the visit.
Lead your ads with what the homeowner actually wants. A charger that’s done properly, by someone local, who turns up when they say they will. Use real photos of your installs and your reviews. Save the price for the quote, once you know what the job involves.
5. You’re quoting the charger, not the customer
Someone who’s just bought an EV is spending serious money on energy. Plenty of them are also thinking about solar, a battery, or whether their old switchboard is up to it.
If you only quote the charger, you’re competing on one small job. If you treat the charger as the front door, you’re the sparky they call for everything that comes next.
The fix: ask while you’re on site.
- “Have you got solar, or thinking about it?”
- “Any plans for a battery down the track?”
- “How old is the board? Has anyone looked at it lately?”
Keep the charger quote clean and easy to say yes to. Then add a short “while I’m here” note with the other options. You’re not upselling. You’re showing them you’re thinking about their whole house, which is exactly what makes you worth more than the cheapest quote.
The quick checklist
- Send a “Why quotes vary” explainer and checklist with every quote
- Call new enquiries back within minutes
- Get the quote out within 24 hours of the site visit
- Set up a follow-up sequence that runs on every quote
- Take the price out of your ads
- Ask about the board, solar and batteries on every visit
Fix even two of these and you’ll win more of the quotes you’re already sending.