A fantastic website is useless if nobody ever sees it
Search Engine Optimization (SEO) is the process of optimizing web content to show up in search engine results pages. It involves improving website performance, enhancing website visibility and increasing overall visibility of a website or page on major search engines such as Google, Bing, and Yahoo!. SEO can also involve optimizing site structure, HTML tags and content for improved ranking in SERPs (Search Engine Results Pages).
This helps to increase organic web traffic and improve user engagement. There are various techniques that we can use to implement an effective SEO strategy such as link building, keyword research and targeting local audiences.
Implementing an effective SEO strategy is essential for online success as it helps businesses reach a larger audience and gain a competitive edge over other competitors in their niche market.